backlinks
Buy backlinks that actually work
Backlinks are the foundation of Google’s ranking algorithm. Without high-quality backlinks, even the best content struggles to rank. Our link building services are here to stop that.
Many businesses don’t know where to start, who to trust, or what they’re actually buying. At Search Royals, we strive to be the antidote by offering reliable and results-driven paid backlinks. Then you know exactly what you’re getting.
Premium links
Member discount
%
Countries
Links published
Transparent placements
We only work with vetted publishers, so you know exactly where your links are going. No fake metrics, just real websites. Building links has never been simpler.
Fair pricing
Effortless ordering
Say goodbye to messy, outdated processes. With our intuitive platform, you can order, track, and manage your paid links without drowning in Google Sheets.
how it works
4 simple steps to buy backlinks
1. Create your free account
2. Find the perfect publishers
3. Place your order with ease
4. Get high-quality backlinks
Choose between writing your own article or using our content team. We publish, track, and confirm your backlink placement.
pricing
Start your Search Royal journey here
Are you looking for a free link building tool or are you looking to create a backlink empire? We have everything you need to succeed. Try our Royal membership 30 days for free to get you started buying backlinks.
Noble
€0
/per month excl. VAT
Ideal for those taking their first steps into strategic link building or managing smaller campaigns.
Search Royals Marketplace
Competitive insights
Access to eye10 pro+
0% discount on all purchases
Dedicated account manager
White label solution
Example of purchase:
5 x links = €3000
Royal
€99
/per month excl. VAT
For Heads of SEO and experienced professionals who know what they need and want comprehensive SEO tools.
Search Royals Marketplace
Competitive insights
Access to eye10 pro+
25% discount on all purchases
Dedicated account manager
White label solution
Example of purchase:
5 x links = €2.250 (25% off)
Imperial
€299
/per month excl. VAT
Focus on strategy while we handle the rest—perfect for executives and CEOs seeking premium results minus the time investment.
Search Royals Marketplace
Competitive insights
Access to eye10 pro+
30% discount on all purchases
Dedicated account manager
White label solution
Example of purchase:
5 x links = €2.100 (30% off)
Smart filter by
Traffic and DR range
Links with DR (Domain Raitings) from 1 – 98 and traffic
Niche or industry
More than 16 different niches and industries
Country
Links from more than 60 different countries in the world.
Price
Prices start at €50 – get 30% discount with a membership
Reporting
Keep track of your link health
What is buying link building?
Link building is the process of buying hyperlinks from other websites to your own. These backlinks help users to navigate between websites, signaling to search engines that your content is valuable and trustworthy. Effective link building focuses on quality over quantity. A few links from authoritative websites provides more SEO value than numerous low-quality links.
- Content marketing creates resources that naturally attract links
- Outreach campaigns involve contacting website owners for opportunities
- Guest posting provides value while earning backlinks
- Relationship building creates long-term link partnerships
To build a strong backlink profile, focus on creating valuable content. Content that others want to reference and develop relationships within your industry.
Definition and types of backlinks to buy
- Editorial backlinks come from sites freely referencing your content
- Resource backlinks appear on pages compiling industry resources
- Contextual backlinks embedded within relevant content text carry more weight – Niche edits can be done on existing content
- Brand mention backlinks include your brand name in the anchor text
The best backlinks come from trusted sites in your industry. They should be near content that relates to your field. This signals stronger relevance to search engines.
DoFollow vs. NoFollow links
DoFollow and NoFollow links differ in their HTML attributes and how search engines interpret them. DoFollow links are the default type, passing “link equity” (ranking power) to your site and contributing to your authority.
- DoFollow links have no additional attributes and pass ranking power
- NoFollow links include rel=”nofollow” and limit SEO value transfer
- Other attributes include rel=”sponsored” for paid placements and rel=”ugc” for user content
A natural backlink profile includes both types. While DoFollow links directly impact rankings, NoFollow links still provide value through traffic and brand visibility. This creates a balanced link profile that appears organic to search engines.
Backlinks help your own rankings instead of “renting” visibility through paid ads. A strong backlink profile keeps you at the top long-term.
Why SEOs buy strategic link building
SEOs recognize that quality backlinks remain one of Google’s top ranking factors. Strategic link building campaigns are crucial for websites looking to establish authority and improve visibility in search results. The most successful pros maintain a balanced approach, emphasizing quality, relevance, and diversification rather than quantity alone.
Time efficiency benefits
DoFollow and NoFollow links differ in their HTML attributes and how search engines interpret them.
- Eliminates the learning curve associated with effective outreach techniques
- Provides access to established relationships with publishers and webmasters
- Reduces time spent researching prospective linking opportunities
- Streamlines content creation specifically designed for link acquisition
By implementing structured link processes, professionals can achieve in weeks what might take in-house teams months to accomplish.
Ranking improvements
Quality backlinks remain crucial for ranking improvements across competitive search landscapes. When implemented correctly, strategic link building directly impacts search visibility for targeted keywords and improves overall domain authority. The compounding effects of authoritative links create ranking momentum that becomes increasingly difficult for competitors to overcome over time.
Websites with comprehensive link building strategies see stable rankings during algorithm updates. This makes them recover faster from volatility in search results.
Link building has a cumulative effect on rankings, with each quality backlink adding to the overall authority. As this authority grows, websites often find it easier to rank for increasingly competitive terms. This snowball effect creates more visibility and traffic. In the end, it leads to more conversions and revenue for businesses that use good link development strategies.
Competitive advantage
In competitive industries, robust link building creates significant advantages. SEO professionals analyze competitor link profiles to identify opportunities, weaknesses, and strategies that can be leveraged for superior results.
- Reveals gaps in competitor strategies that can be exploited
- Creates barriers to entry for new market competitors
- Establishes thought leadership through strategic content placement
- Allows businesses to outpace competitor growth through strategic linking
This competitive edge often translates directly to increased market share and revenue growth. Businesses that focus on building links tend to perform better. This includes both buying and selling links. In contrast, those that overlook this key aspect of SEO often struggle.
Data over theory
What actually works in link building
Working with an evidence-based approach is key to the Search Royals DNA. To challenge ourselves, we conducted the Nordics’ largest Link Building Case Study. In this case study we tested four link strategies so you don’t have to.
2 year experiment
€13.500 spent on links
4 different sites
4 different link types
How much do backlinks cost?
Quality backlinks are an important part of any SEO strategy, but their pricing can be confusing. While prices vary across providers when buying a link placement, there are common factors that influence costs throughout the industry.
Price ranges and factors
Backlinks typically cost between $50 and $2,000+ each, depending on several practical factors:
- Site Authority: Links from websites with higher domain authority cost more because they generally have a more positive impact on your rankings. A link from a DA 70+ news site will cost significantly more than one from a DA 20 blog.
- Content Quality: Links within relevant, well-written content cost more than random placements but perform significantly better. Natural contextual links embedded in informative articles provide more value than links in spammy directories or footers.
- Industry Type: Some industries like finance, legal, and health have higher link costs due to more competition and stricter content requirements. These niches often require specialized knowledge to create appropriate content.
What you’re really paying for
When you buy backlinks, you’re paying for more than just a link. You’re paying for the work needed to get that link placed on a quality website. This includes finding appropriate websites, contacting site owners, negotiating placements, and sometimes creating content. The process involves research, personalized outreach, relationship building, and content creation to ensure the link appears natural and valuable.
Cheap backlinks often come from automated services or low-quality sites that could harm your SEO rather than help it. They might even lead to Google penalties if they’re part of link schemes or private blog networks. These seemingly affordable options frequently result in wasted budget and potential ranking drops.
More expensive backlinks from reputable sources typically involve manual outreach and relationship building, which takes time and expertise. Providers charging premium rates usually have established relationships with publishers and understand what content will be accepted. They also typically provide more transparency about where your links will appear and what metrics they target.
pricing
Are you ready to supercharge your link building?
From free starter tools to full-service management, our three tiers adapt to your link building needs at every stage of growth
Noble
€0
/per month excl. VAT
Ideal for those taking their first steps into strategic link building or managing smaller campaigns.
Search Royals Marketplace
Competitive insights
Access to eye10 pro+
0% discount on all purchases
Dedicated account manager
White label solution
Example of purchase:
5 x links = €3000
Royal
€99
/per month excl. VAT
For Heads of SEO and experienced professionals who know what they need and want comprehensive SEO tools.
Search Royals Marketplace
Competitive insights
Access to eye10 pro+
25% discount on all purchases
Dedicated account manager
White label solution
Example of purchase:
5 x links = €2.250 (25% off)
Imperial
€299
/per month excl. VAT
Focus on strategy while we handle the rest—perfect for executives and CEOs seeking premium results minus the time investment.
Search Royals Marketplace
Competitive insights
Access to eye10 pro+
30% discount on all purchases
Dedicated account manager
White label solution
Example of purchase:
5 x links = €2.100 (30% off)
How to Buy Backlinks Safely
Purchasing backlinks requires careful consideration to avoid potential penalties and ensure you’re getting value for your investment. The difference between safe, effective link building and risky practices comes down to your approach and the partners you choose. While Google technically discourages all to buy backlinks, the reality is that virtually all websites benefit from strategic link acquisition.
Finding Trustworthy Link Suppliers
The foundation of safe link buying begins with selecting reputable providers who prioritize quality over quantity. This way, you can reduce your risk of buying backlinks. When evaluating potential link building partners:
- Check their track record by reviewing case studies, testimonials, and asking for examples of previous work. Providers should be willing to share evidence of their results without compromising client confidentiality.
- Look for transparency in their processes. Quality providers explain their methods, don’t promise unrealistic results, and are clear about what sites they work with.
- Evaluate their communication style during initial interactions. Knowledgeable providers who ask questions about your business and goals typically deliver better results than those offering generic packages.
Evaluating Site Quality
Not all backlinks are created equal, and the value of your investment depends on the quality of the sites linking to you. Understanding how to assess website quality is essential whether you’re working with a provider or conducting outreach yourself. A comprehensive evaluation includes examining several key factors that signal a site’s value to search engines.
Domain Authority and Metrics
Domain Authority (DA) provides a useful starting point when evaluating link opportunities, but it shouldn’t be your only consideration. This metric, developed by Moz, attempts to predict a website’s ranking potential on a scale of 1-100. Similar metrics include Ahrefs’ Domain Rating (DR) and Semrush’s Authority Score. When examining these metrics, look beyond the headline number to understand the site’s overall profile. A newer site with lower DA but strong growth trajectory may provide more value than an older site with inflated metrics. Additionally, examine trust signals like the site’s backlink profile, indexation status, and whether it ranks for relevant terms.
Traffic and Relevance Factors
The value of a backlink increases significantly when it comes from a site that receives traffic and relates to your niche. Relevance has become increasingly important in Google’s algorithm as the search engine becomes better at understanding content context. When evaluating potential link sources:
- Check organic traffic estimates using tools like Semrush or Ahrefs to verify the site receives visitors from search engines.
- Analyze traffic trends to ensure the site isn’t declining in visibility or recovering from penalties.
- Consider topical relevance between your site and the linking domain, as contextually relevant links typically provide stronger ranking signals.
Content Quality Indicators
Perhaps the most important yet frequently overlooked aspect of backlink evaluation is content quality. High-quality content surrounding your link provides context that helps search engines understand why the link exists. When assessing content quality, examine factors like depth of information, originality, formatting, and overall professionalism.
Sites with well-researched content that follows journalistic standards provide more valuable links than those with keyword-stuffed articles.
Additionally, consider how your link would appear within the content. Natural, contextual placements within relevant paragraphs signal higher quality than random insertions or links grouped in “resources” sections. The content should provide value independently, as this indicates a site that focus on user experience over link selling.
COUNTRIES
Worldwide
Conquer links from all over the globe
Whether you operate in one or several countries, we got the links for you. Choose from numerous countries and use our filter option to find the links you are looking for.
faq
Need answers?
We have compiled a list of frequently asked questions on the right site. If you don’t find the answers that you are looking for, then please reach out to us. We are here to help.
How much do quality backlinks typically cost in 2025?
At Search Royals, we focus on transparency, especially in our pricing. We offer three tiers: Noble, Royal, and Imperial. Each tier gives you access to our marketplace with different discounts and features.
Our subscription model is designed for your flexibility. When you subscribe, you can explore our publisher network and find links that suit your needs. The cost per link depends on the publisher’s domain authority, niche relevance, and content quality.
In our marketplace, quality contextual links usually range from €50 to €300 each. This range depends on various metrics and the industry. We believe this transparency helps you make smart choices about your link building investment. Our subscription model adds value through discounts and extra support services, like dedicated account management.
We developed this approach after seeing many clients frustrated with “black box” services. These services charged flat fees without showing what clients received. With our platform, you control your budget and can see the specific metrics before you buy.
Is buying backlinks safe for your website's SEO?
In our experience, safety concerns stem primarily from not knowing where your links are coming from. That’s why our platform provides complete visibility into every publisher in our network. We personally vet each website, ensuring they have traffic, quality content, and good standing with search engines.
We categorically reject risky approaches like:
- Mass-produced, automated link schemes
- Irrelevant placements creating unnatural patterns
- Low-quality content surrounding your links
- Websites with spam histories or suspicious metrics
Our platform gives you the tools to filter publishers by niche, metrics, and other factors. This ensures you only purchase links that meet your standards. We’ve developed this process over years of testing to ensure it enhances rather than endangers your SEO efforts.
What types of backlinks are best to purchase?
Through our years of testing and data analysis, we’ve identified precisely what makes a backlink valuable. That’s why our Search Royals marketplace is designed to help you find and purchase only these high-impact links:
First and foremost, we believe in contextual relevance. Our platform includes publishers from more than 50 different niches and industries, allowing you to match with websites that share your audience and topical focus. Our filtering tools let you narrow down options to find the most relevant opportunities.
We only accept publishers who include editorial links in high-quality content. This content must offer real value to readers. You won’t find links in footers, sidebars, or paid sections in our marketplace. These do not work well for SEO today.
All links available through our platform are DoFollow, ensuring maximum authority transfer to your website. We’ve built relationships with quality publishers across more than 100 different countries, giving you the ability to create a backlink profile with the geographic diversity that mirrors natural linking patterns.
We help you keep a natural anchor text distribution. Our experience shows that too much optimized anchor text can lead to penalties. Our platform offers a balanced approach with options for branded, keyword, and contextual variations.
Most importantly, we only work with publishers who guarantee permanent placements. Many companies pay for links that vanish after a few months. That is why our publisher agreements always include permanence clauses.
How can I tell if a backlink seller is trustworthy?
Here’s our advice on identifying trustworthy link building partners:
First, demand complete publisher transparency. Any legitimate service should be willing to show you exactly which websites will host your links before you purchase. In our marketplace, you can browse through all available publishers, filtering by niche, metrics, and price points without any commitment.
Second, evaluate their methodology. We openly share our approach because we have nothing to hide. Our platform lets you see traffic data and domain metrics directly, using information from trusted sources like Moz, SEMrush, Ahrefs, and our own Eye10 tool.
Third, assess their promises. We focus on sustainable growth instead of quick ranking fixes. Our experience and testing show that this is how quality SEO works. Our platform is designed for long-term success, not quick fixes that eventually backfire.
Will buying backlinks actually help my rankings?
Based on our testing and client results, we can confidently say that quality backlinks will improve your rankings. These backlinks should be acquired through legitimate methods. However, we always emphasize that results depend on several critical factors.
Our team conducted a 2-year experiment across 4 different sites testing various link types to determine real-world effectiveness. This data-driven approach allows us to say with certainty what works and what doesn’t in today’s SEO landscape.
We’ve found that backlinks are most effective when:
They’re part of a comprehensive SEO strategy. Our platform has tools for competitor analysis and rank tracking. We believe links work best when combined with good content, technical optimisation, and better user experience.
Quality takes precedence over quantity. That’s why our marketplace emphasizes domain metrics and relevance filters—we’d rather you purchase fewer high-authority links than many low-quality ones. Our testing consistently shows better results from this approach.
The links come from relevant domains. Our platform allows you to filter publishers by niche to ensure contextual relevance, which significantly amplifies link effectiveness. This relevance factor is often more important than raw domain authority.
