Sponsored links

Sponsored Links are paid backlinks that are properly disclosed to both users and search engines, typically through “sponsored,” “advertisement,” or “paid partnership” labels and nofollow or sponsored HTML attributes. Unlike...

Niche edits

Niche Edits are backlinks that are strategically inserted into existing, published content on relevant websites within your industry or niche. Also known as “curated links” or “link insertions,” this link building technique involves identifying...

Topical authority

Topical Authority refers to a website’s perceived expertise and trustworthiness in a specific subject area or niche, as determined by search engines through comprehensive content coverage, relevant backlinks, and consistent demonstration of subject matter...

Authority score

Authority Score is a metric used by various SEO tools to measure the overall strength and trustworthiness of a domain based on its backlink profile, content quality, and other ranking factors. Different platforms use variations like Ahrefs’ Domain Rating (DR),...

Spam score

Term: Spam Score Spam Score is a metric developed by Moz that predicts the likelihood of a website being penalized or banned by Google based on features commonly found in penalized sites. Scored on a scale from 0-17 (with 17 being the highest spam risk), this metric...

Digital PR

Term: Digital PR Digital PR is a modern marketing strategy that combines traditional public relations tactics with digital marketing techniques to build brand awareness, credibility, and high-quality backlinks through online channels. It involves creating newsworthy...