Negative SEO means using harmful methods to hurt a competitor’s search engine rankings. This can include making low-quality backlinks, copying content, posting fake reviews, or using other dishonest tactics. These actions aim to cause penalties from...
A Backlink Profile is the full list of all external websites that link to your domain. It shows your site’s link building history, authority distribution, and overall SEO health. This profile provides detailed information about each referring domain. It...
Guest posting is a content marketing and link building strategy. It involves creating original, high-quality articles. These articles are published on other websites in your industry or niche. In return for sharing useful content, the host website usually lets...
Link Juice is an informal SEO term that describes the value, authority, and ranking power that flows from one webpage to another through hyperlinks. When a high-authority website links to your content, it essentially “passes” some of its credibility and...
Sponsored Links are paid backlinks that are properly disclosed to both users and search engines, typically through “sponsored,” “advertisement,” or “paid partnership” labels and nofollow or sponsored HTML attributes. Unlike...
Niche Edits are backlinks that are strategically inserted into existing, published content on relevant websites within your industry or niche. Also known as “curated links” or “link insertions,” this link building technique involves identifying...
