Topical Authority refers to a website’s perceived expertise and trustworthiness in a specific subject area or niche, as determined by search engines through comprehensive content coverage, relevant backlinks, and consistent demonstration of subject matter...
Authority Score is a metric used by various SEO tools to measure the overall strength and trustworthiness of a domain based on its backlink profile, content quality, and other ranking factors. Different platforms use variations like Ahrefs’ Domain Rating (DR),...
Term: Spam Score Spam Score is a metric developed by Moz that predicts the likelihood of a website being penalized or banned by Google based on features commonly found in penalized sites. Scored on a scale from 0-17 (with 17 being the highest spam risk), this metric...
Term: Digital PR Digital PR is a modern marketing strategy that combines traditional public relations tactics with digital marketing techniques to build brand awareness, credibility, and high-quality backlinks through online channels. It involves creating newsworthy...
