Picture this: your perfectly optimized English website is ranking beautifully in New York, but when potential customers in Madrid search for your services, you're nowhere to be found. Sound familiar? Welcome to the complex world of international SEO, where speaking...
Let’s clear something up. B2B link building is not just regular link building dressed up in enterprise jargon. It’s a completely different beast. And if you’ve ever tried applying B2C strategies to a B2B context and wondered why nothing sticks, you're not...
Link Juice is an informal SEO term that describes the value, authority, and ranking power that flows from one webpage to another through hyperlinks. When a high-authority website links to your content, it essentially "passes" some of its credibility and trust signals...
Sponsored Links are paid backlinks that are properly disclosed to both users and search engines, typically through "sponsored," "advertisement," or "paid partnership" labels and nofollow or sponsored HTML attributes. Unlike manipulative paid links that attempt to...
Niche Edits are backlinks that are strategically inserted into existing, published content on relevant websites within your industry or niche. Also known as "curated links" or "link insertions," this link building technique involves identifying high-quality,...
Topical Authority refers to a website's perceived expertise and trustworthiness in a specific subject area or niche, as determined by search engines through comprehensive content coverage, relevant backlinks, and consistent demonstration of subject matter expertise....
Authority Score is a metric used by various SEO tools to measure the overall strength and trustworthiness of a domain based on its backlink profile, content quality, and other ranking factors. Different platforms use variations like Ahrefs' Domain Rating (DR), Moz's...
Term: Spam Score Spam Score is a metric developed by Moz that predicts the likelihood of a website being penalized or banned by Google based on features commonly found in penalized sites. Scored on a scale from 0-17 (with 17 being the highest spam risk), this metric...
Term: Digital PR Digital PR is a modern marketing strategy that combines traditional public relations tactics with digital marketing techniques to build brand awareness, credibility, and high-quality backlinks through online channels. It involves creating newsworthy...
How to Check Backlinks in Google Search Console: A question we get asked a lot. Here is the guide you need and have looked for.Backlinks are the lifeblood of SEO success, but tracking them shouldn't feel like solving a puzzle with missing pieces. Many SEO pros quickly...
